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Head of US Sales


Location: United States (Remote)

Reports to: CEO


Position Overview

We’re seeking an accomplished Head of U.S. Sales to lead our government and commercial sales operations nationwide. The ideal candidate has 10–15 years of experience in U.S. government contracting and tactical gear sales, with a military background preferred. This leader will oversee all sales channels — from DoD and Federal contracts to dealer and commercial markets — ensuring structure, accountability, and consistent growth.


Primary Responsibilities

  • Lead and mentor a high-performing U.S. sales team across government and commercial divisions.
  • Develop and execute strategic sales plans aligned with company growth goals.
  • Drive U.S. Government sales (DoD, SOCOM, Federal, State & Local LE) through deep knowledge of procurement systems (GSA, DLA, FedMall, SAM.gov, NSN, etc.).
  • Expand and manage commercial channels, dealers, and distributor relationships.
  • Establish disciplined sales processes, CRM accuracy, and data-driven forecasting.
  • Build lasting relationships with key defense, government, and industry stakeholders.
  • Collaborate cross-functionally with Product, Operations, Marketing, and Finance to ensure contract and delivery excellence.

Position Requirements

  • 10–15 years of sales experience in tactical gear, defense, or military equipment, with at least 5 years in leadership.
  • Proven success selling to U.S. government and defense agencies.
  • Deep understanding of procurement, contracting, and compliance frameworks.
  • Military service or background strongly preferred.
  • Meticulous, process-driven, and detail-oriented with strong leadership presence.
  • Exceptional communication, negotiation, and team-building skills.
  • Ability to travel domestically and internationally (3–4 trips per year to Israel).

Key Performance Indicators (KPIs)

  • U.S. sales revenue growth.
  • Contract acquisition and pipeline conversion rates.
  • Forecast accuracy and CRM compliance.
  • Team performance and retention.
  • Channel and account expansion.

Compensation

Competitive base salary, performance bonuses, and long-term incentive potential.